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2go app

Review

It is a mobile social network targeting users in emerging markets, particularly in Africa. The company says it has over 21 million registered users with more than 10 million active users in Nigeria, South Africa and Kenya. User adoption is growing rapidly at approximately 50,000 new registrations a day.

•    2go users message each other for free
•    Meet new people and share updates and photos with friends and family.
•    2go’s mobile currency, Go Credits, enables users to buy content, play games and message each other in in chat rooms.

INTERFACE:
2go believes its success lies in its simple elegant user interface, nimble and highly scalable platform, and its support for Blackberry (with BIS integration) and over 800 feature phones (which still dominate handset penetration in Africa).
The company recently launched the 2go Ad Platform and 2go Market Research. 2go Ad Platform enables brands and advertising agencies to target and engage with 2go’s growing base of young savvy users. 2go Market Research leverages the power of the 2go community to conduct real-time surveys and polls that deliver actionable insights with immediate value to clients.
Developer and users
One of South Africa’s quietest tech success stories is a seven-person business that’s gone from startup to profitability in just four years – without ever marketing itself or taking a cent of outside financing. In the process, mobile social network 2go has come to dominate the Nigerian market, where it has over nine million active users –  several million more than Facebook.
In South Africa, The Mobile Internet in SA 2012 study by World Wide Worx showed that it had 1-million adult users by mid-2012.
 
A cheap, easy way to chat and socialize using their mobile phones – with the deep technical expertise needed to deliver that experience across thousands of different devices.
Building mobile technology for an African market is tough,” says Lockhart. “Data and SMS are expensive, and our users are price sensitive and savvy. That means we have to deliver an application that uses the absolute minimum of system resources and bandwidth.  Our response has been to develop proprietary communications protocols and compression algorithms that minimise the app’s data usage.”

 Compatibility
The 2go team has also cracked the technical challenge of producing an app that works equally well on all of the myriad feature phones that still dominate the African market. It is said to be  much, much harder to develop for feature phones than for smartphones, partly because there is such a variety of platforms and operating systems. One would need deep technical knowledge. This technical knowledge also extends to our ability to scale the back-end in a very resource efficient manner.”
 
The fact that 2go works well on many handsets has been critical to the viral spread of the app, adding feature phones aren’t going away any time soon. Projections from Information indicate that non-smart phones will still comprise 85% of the African handset market in 2015.
 
Users log in and out quickly, several times a day, things are made quick and simple, every menu item, every pixel is there because it serves a purpose.
 
2go has also remained extremely alert and sensitive to the needs of its users. “Our target market is not some kind of generic ‘Africa’,” says Lockhart.  “We ask what country are they in, what region, what city? In Nigeria, the 2go members did the research and created a chat room for each university in the country.”
 
Cons
2go also actively solicits and follows up on suggestions from its users, adds Lockhart. People want to be asked for their opinion. Many of its users are starved for entertainment and engagement. 31% of our Nigerian users say they don’t watch television, but 66% of them spend two or more hours on their phones each day. It’s a very sociable society, and 2go supports that sociability.”
 
2go safety features
2go implements the following measures to protect our users' privacy:

•    Your cellphone number is never exposed - you can chat anonymously.
•    Users are in control as to who they choose to share information with. No personal information is given without the user's express permission.
•    Your profile (and picture) cannot be viewed until you have approved someone as a friend.
•    You must preview someone's profile before accepting their friend request.
•    Users can be block those they don't wish to speak to.
•    Minimum age limits apply to certain chatrooms.
•    Chatrooms are moderated to monitor and censor profanity.
•    Chatrooms for younger audiences are censored against profanity.
•    You can set a chatroom nickname different to your user name to hide your identity.
•    Minors can submit an abuse report for users who they feel uncomfortable with.
•    Users who repeatedly break the 2go terms and conditions are banned from the 2go community.

Do's and don'ts

•    Don't share personal details (such as your physical address, work address, cellphone number etc.) with strangers.
•    Don't engage in conversations or share information with people you feel uncomfortable with.
•    Keep your mobile phone number safe, there is no need to give your number out in chat rooms or to strangers.
•    If you want to meet someone you have met on 2go, do so in a public place. If you are a minor, consult a parent or guardian before doing so. Remember to tell someone else where you are going and when you will be home.
•    Don't give out your 2go password to anyone (2go staff will never ask you for your password).

Download 2go free app:
For Nokia symbian………………………………………………… http://goo.gl/ZOXSUx
For Blackberry………………………………………………………. http://goo.gl/EoYhYg
For  android……………………………………………………………. http://goo.gl/9uaPDm
For windows phone………………………………………………... http://goo.gl/nLwKsG
For iPhone………………………………………………………………. http://goo.gl/JyfoAp





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