Welcome. Get your technical questions answered and offer your help too!!!
asked in Startup by new here (870 points)
Which model is better for users?

To offer a FREE trial for a set number of days or to give a freemium model where users have certain features for free and need to pay in order to unlock more services?

1 Answer

+1 vote
answered by new here (880 points)
There is no right or wrong answer to this question.  It will depend on a number of factors.

Fremium's main advantage, is that it allows users to adopt your software easily and before long, you will boast of a large user base. However, on the downside it  is capital intensive as you will have to foot the costs for a large number of users who will not be paying anything, thus not generating any direct revenue for you.If you want a very large user base and you have the financial clout to support the cost of the infrastructure needed, then a freemium model will work.

If your software, provides value over time, i.e.  the more people use it, the more useful it becomes you should consider freemium.  If your software provides value straight away, then a free trial would be the way to go.  After the trial period  users will fill a void, forcing them to look for alternatives and possibly coming back to purchase the full version. Free trial period is also great if your infrasture can only support a fixed number of people, in which case you will need a small group of loyal customers willing to pay for the service.  The software should be compelling for people to want to upgrade to the premium version.

Welcome to Techzim Answers,

You can ask questions and receive answers from the Zimbabwean internet community.

If you're not sure how to proceed from here just click here and ask