Advertising through other websites e.g facebook, twitter, posting links to other social networks.It suppose to be a site with an apeasing layout, tiny url, easy to use.. It should be able to load on mobile phones since many Zimbos use mobile phones to access internet.You can refer to www.answers.techzim.co.zw/5300/how-best-can-one-make-a-zim-site-popular-to-zimbabweans