Ecommerce cuts costs and has intrinsic marketing in that you can use analytic data to tell what the customer wants and adapt your service or product quickly
Much of what we do in brick and mortar can be digitally formatted so it's a matter of time before we have an internet gold rush and the traditional retailer who is doesn't adapt quickly will wake up to find there is no customer coming through the door, because Ecommerce is also part of offering better customer value and customer service
