I would say in this "new" internet based, globalised village, having a website is the first thing any company should put on their marketing to-do list.
A greater percentage of the new generation will first google something before they start making calls or physically go shopping. Think of it this way, if u want to buy a car right now, the first thing is go online and google.
So if your bizness is not online, then you are missing all that potential market. And the terrible thing is you will never realise how much you are losing in potential clients. here are some examples of business that will do very well if they have proper online presence (this includes search Engine Optimisation)
- wedding venues
- boutiques
- car sales
- car spares and accessories
- loans
- insurance
- medical aid
- doctors and other medical professions.
- artists
- Internet and computer services
The list is long. So in summary a website is a MUST.