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in Web by Guru (26k points)
I am interested to know how to build a Facebook page and Twitter profile using social media strategy and technics.  I have read about EdgeRank, SEO, engagement and commenting. Is there anything else that I can do to build my brand to the first thing that people see when they login online?  What are the top secrets for building a brand online?

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1 Answer

+2 votes
by Guru (62k points)
selected by
 
Best answer
Here are my suggestions:
1. do a target market analysis
2. evaluate what it is that your customers are looking for online
3. check which website they frequent on
4. check to see where you competitors are hanging around
5. be as engaging as possible
6. use the 80/20 ratio when posting (pareto's anaylsis) - 80% on content that is valuable to the user and has NOTHING to do with you and 20% of content about your brand and services
7. engage with your users by responding to questions and comments that they make on your website
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