You'll have the most success finding out what works in your advert text and for your audience by experimenting with a variety of adverts and reviewing your performance reports on a regular basis. However, to get you started, try using some of these tips:
-Include your business or Page name or other key information in the title.
-Provide a clear action you want your audience to take in the body of your advert.
-Highlight any benefits, sales or similar specials that your business offers.
-Use a simple, eye-catching image that is related to your advert's copy and title.